You’re truly missing out if you’re not already onboard the podcast bandwagon. You have no idea how good it feels to be doing your weekly shop, only to hear a piece of advice that’s so good that you feel the urge to abandon your shopping cart to run home and try what you’ve just learned in your own business.
Podcasts are free, easy to download, and some are as brief as five-minutes long – so drop your excuses. Everyone has time for podcasts.
Here are 10 of our team’s favorite marketing podcasts to fuel your marketing ideas in 2018.
Our thirst to create outstanding work has forced us into things that hinder our progress: open office plans, ridiculously long hours, and toxic work cultures have many people hating the jobs they were once passionate about. This isn’t right. And Bruce Daisley, VP at Twitter and ex-Google, is on a mission to fix it. Bruce shares tips and experience to help you create a working culture that’ll make you and your employees feel happy to go to work each day.
Reid Hoffman, LinkedIn co-founder, interviews entrepreneurs to hear their take on what it takes to “grow companies from zero to a gazillion” (ambitious). Reid does a great job in getting his guests to open up about their earth-shattering lows and biggest wins. (It’s also the first American media program to commit to a 50-50 gender balance for guests.)
Noah Kagan, founder of sumo.com and AppSumo, shares the strategies that helped him build and scale multiple businesses. And the fun doesn’t stop there. With a range of guests from travel bloggers, to entrepreneurs retiring at just 40 years young, the theme is more than just marketing and business advice – it all comes back to having fun and making the most out of your life.
Few can light a fire under you like the marketing-powerhouse Gary Vaynerchuk. In his infectious, one-of-a-kind tone, Gary answers questions from his callers and shares clips from his daily video series (DailyVee). There’s no solid structure in place which keeps you on your toes with your ears open for each episode.
If Gary Vaynerchuk isn’t your cup of tea, maybe you’re better suited to Marketing Over Coffee. Join Christopher Penn and John Wall to go next-level nerd into all things marketing. One week they’re talking about iPhones and the next… Harry Potter. Even if an episode’s topic isn’t an area that interests you, their warm laid-back tone has a way of pulling you in.
Join Jason Calacanis and his guests to hear all things good and bad in the startup world. Some stories will make you want to work an extra few hours a night, others will make you want to pull the plug on your business. (This is why we love entrepreneurship.) Either way, you’ll always learn something new or hear a story that’ll make you smile.
Brought to you by the makers of Unbounce, the popular landing page builder, Call To Action gives you tips to help you and your own calls to action get more clicks. Each episode features an interview with marketing directors, campaign strategists, copywriters, and anyone else who knows a trick or two to crank up your conversion rates.
Chase Reeves, Corbett Barr, and Barrett Brooks make up one hilarious trio – and all three have build successful businesses they’re truly passionate about. Now they are here to help you do the same. The benefit of having three hosts pays off as all of their combined experience generates plenty of topics to cover each week. There’s bound to be something in there for you.
Make sure your next marketing campaign isn’t neglected on the copy front! Join Sonia Simone, chief content officer at Rainmaker Digital, for a short-form fix of tips and tricks for copywriting, email marketing, CRO, and the writer’s mindset.
For those who claim that they don’t have time to listen to podcasts, we say go listen to Brian Moran’s 5 Minute Marketing. The SamCart co-founder crams plenty of nuggets of knowledge into each episode. After all, he has grown a multi-million dollar startup, so we always have 5 minutes for Brian. Do you?